I wanted to put this short post up regarding CPA marketing.
1st What does CPA stand for? Cost Per Action
2nd How does CPA work? Basically, the affiliate gets paid an amount for a specific action from a surfer (website visitor). Examples can be a download, or simply entering an email address into a capture page and confirming.
The confirmation is important, it weeds out the fake email addresses so the company paying for the action is not paying for fake users.
3rd Whats in it for the end user? (End user being the surfer). That can be many things, it can be a download and informational video, or access to a “system”. Value is the number one concern for most marketers and companies alike. Without giving value, they usually won’t see a very long life on the web.
4th whats in it for you as the marketer? Well as stated earlier it is a “cost per action”. So as the marketer you will get paid whatever the set amount is. I remember when I first started with CPA. I was offering a free membership to a site all you the user needed to do was enter an email and confirm. I was getting 2.00 per email at that time. It may not seem like much but “free” is typically an easy sale. So it did add up quicker than other offers some time.
Currently I am working with a good one. The offer is video training to begin your own digital lifestyle. Basically, you sign up for free (thats the cpa part). I will get a few dollars for you signing up and confirming. You will get access to the training series. There is always an upsell, in this case it is VIP membership. VIP membership involves a couple different things that cost, but also make the journey a little more quicker and profitable.
If you would like to get the FREE training to learn more about a digital lifestyle. Please click the link below to check it out.