Biz With Elm

Okay, this will be my last post on fb marketing for awhile. So to conclude this subject, I want to talk about building and maintain a list of fb groups that are worth keeping for marketing purposes.  This can and will take some time and patience, however most of us spend quite a bit of time on fb.  Let’s use that time to build some quality advertising opportunities.

1.)  First. up in the search bar of fb type in your niche or terms related to your niche and look at the group results.

2.)  Start joining a groups moderately. Only do about 10-15 throughout the day. Maybe 7 in am and 7 or 8 in pm. Space them out and don’t try to join too many. Doing it this way will help avoid “fb jail”.

3.) The next day before you attempt to join any more new groups, look at what groups accepted your request. Go into those groups, read the pinned post.  Check the ‘files’ tab in group for any rule related items.  Then scroll through the posts in the group. Look for engagement AND variety in posters.

4.)  After looking through the group’s content and activity, and deciding if it is a good and active group. Make a post simply introducing yourself. Say who you are and that you hope to make some quality connections in this group.  Possibly comment on some of the posts if they interest you. Do this with the first set of groups, it should not take more than 10 minutes per group.

5.)  Now you have your first set of groups and have made your introduction post and maybe some comments. It is time to search for some more and repeat the process.  You may get messages from people in the group looking to “connect with like minded individuals”. This is something you may consider doing down the line, but hold for now.  Keep adding groups to your list.

6.) After being accepted into groups and making your intro post, the next day make your first promo post. Find a good image, try to stay away from images with company logos in the beginning (the name may deter them). I personally say not to “flash cash” but that is only a suggestion.  Then come up with some ad copy. Try and make it interesting so they want to comment and learn more about your offer. Then build the relationship through messages (off of the post).

If your posts are not getting engagement, the first couple times don’t dismay. You are new to the group and you may need to give it a little bit of time. If after you have posted in a certain group multiple times in a month or two  and still have not gotten engagement consider removing yourself from the group and move on.

As previously stated this method takes some time, but can truly give you a quality audience. A lot of times most of the members in these groups are marketers and just want to promote their offer, but if you peak their interest with your pitch, you just might get them in your business. While although they are also marketers, at one point they were buyers.

 

Build a nice list of groups, maintain it buy checking engagement of posts once in awhile. Always be on the lookout for new groups and post regularly. Don’t just pitch them offer value also. Give them something free, point them to a blog or fb page post etc…

 

I hope this helps someone out.  Thank you for reading.