A few online business thoughts.
Well I wanted to write something here today, and a couple things are on my mind. Thinking about internet marketing, there are a lot of different ways to make a business work.
When I first started out, I chose a business model that allowed me to remain completely anonymous. Everything from domain names, to blog posts, to forum names and posting went under a “handle” and never the real name. No one was doing videos to promote their sites or products, yet people where still using social media as it evolved.
Currently the business’ that I chose to be a part of suggest a more public approach. I guess people like to put a face to a name, especially when you are using your name for sites and products. That is called branding and for the purpose of promoting yourself this is necessary. This is where the “like know and trust” thought comes from. Build a presence on social media, build an email list so people get to know you, do videos put your face out there. Never be afraid of putting it out there.
I know successful marketers that make a nice income strictly with email lists and youtube, I also know successful marketers that never have to show their face.
I will recommend this though, find a platform that works for you and focus on that! If you platform is forums, be the best forum personality you can be, be active, be helpful. If you are comfortable on camera, look to youtube and social media vids. Build you presence. Do not try to run multiple platforms manually, that is very difficult. Usually in those situations no one platform becomes successful for you because you are spreading yourself too thin.
Think outside the box!
Youtube is not the only video site although maybe the largest, people still do flock to the others, create an account and upload or share the video across the multiple platforms.
Google is not the only profitable search engine out there, people still use yahoo, bing, and others.
Facebook maybe be the largest “social network” however there are many more, some are niche related like linkedin or IBO.
One day you may want to try to search for alternative social networks and see what you find, you may find something that suits you better than the big ones. Something that may also help you build your brand and personality.
These are just some thoughts I was having. I guess a nice part of having a blog of your own is having somewhere to babble lol.